Bringing Xciting Products to the Global Market

Empowering retailers across Europe by delivering high‑quality licensed products from beloved global entertainment brands.

Our mission is to drive retailer success by offering an end‑to‑end distribution experience backed by expert insights, dedicated support, and a partner‑first mindset.

Xplore Our Licensed Brands

With roots in the UK, Xplore has grown from a local distributor into a pan-European partner for globally recognised IPs. Our portfolio includes some of the most loved entertainment franchises in the world, and our trusted relationships with major retailers help us bring those brands to life in stores and online.

From shelves to screens, Xplore products reach consumers through major partners like:

Our products are trusted and sold by some of the most recognisable names in global and UK retail. We proudly supply a wide spectrum of high-street giants, value retailers, supermarkets, online specialists, and premium department stores.

We Work With The Best Partners

While we are at the forefront of and specialise in design-build, we are very familiar with a number of delivery methods and are confident we can find the process that will best help you meet your goals.

Happy Partners Say
How We Add Value
  • Extensive Licensed Portfolio – With thousands of SKUs spanning toys, collectibles, tech accessories, gaming, and gifts, we connect retailers with fans across the UK and Europe – ensuring brands resonate locally.
  • Brand & Retailer Partnerships – From global giants like Disney and Marvel to niche fan‑favourites, our curated range supports broad‑appeal and specialist retail channels.
  • Local Market Expertise – With showrooms, warehouses, and teams across key markets, we tailor our approach to match regional trends, consumer behaviours, and cultural nuances.
  • Licensed Brand Representation – As an official licensee for world-renowned brands like Bitty Boomers, Rubber Road, Ciao, Atosa, Banbo, Miko and more, we act as your brand’s trusted representative across the UK and Europe.
Who We Help Grow
  • 1,000+ Brands
  • 147 Full Time Employees
  • 442m+ Gross Revenue for Our Clients

At Xplore Brands, we operate at the intersection of brand ambition and retail execution. Our network is built to serve two key audiences:

  • Retailers – We supply all types of retailers, from national chains to niche eCommerce brands, including D2C, brick-and-mortar, and multi-channel operators.
  • Brands & Licensors – We partner with studios, licensors, and manufacturers to launch and scale products globally. As a licensed distributor, Xplore manages rollout, retail placement, compliance, and brand representation for leading IPs.

Global Reach, Local Focus

Our distribution network spans:

  • Europe: UK & Ireland, France, Iberia, Germany, Nordics, Benelux, Italy
  • Americas: USA, Canada
  • Middle East: UAE, Saudi Arabia, Kuwait, Bahrain
  • Africa: South Africa, Egypt
  • Oceania: Australia, New Zealand

Let’s Grow Together

Whether you’re a retailer looking to expand your licensed offering or a brand seeking smart, scalable representation in new markets – Xplore delivers the reach, relationships, and retail firepower to help you grow. Explore how we bring brands and retailers together, at scale, with insight, and with impact.